Analyst article: AMR Research on the costs and benefits of CRM for small business
Every lead is precious, yet interviews with small businesses conducted by AMR Research reveal that small businesses do not follow up on up to 70 percent of all leads, representing as much as 14–22 percent of annual revenue. This is because there is often no centralized place to track customer, account, and contact information.

Technology can help solve these issues. In fact, the revenue gained from following up on three of those previously lost leads often covers the cost of a contact, lead, account, and case management system.

CRM and Small Business Server: Big-time CRM benefits for the not-so-big-business
For many small businesses, the idea of implementing customer relationship management (CRM) technology comes with a host of reservations. Owners/managers worry it will be too costly and complex, since it often has been available only to larger companies. And beyond the expense of putting it in place, owner and managers are concerned with another issue: "Our employees aren’t ready to learn a whole new way of working. What if we build it and nobody comes?" But the fact is, small companies often need CRM as much as, if not more than, their enterprise counterparts.

Microsoft Business Solutions CRM: Return On Investment (ROI) tools
Microsoft CRM meets businesses' needs for customer relationship management solutions.

Review the evaluation report and use the CRM ROI tool to help your customers evaluate the value of Microsoft CRM.