Three challenges facing today's customers . . .
Microsoft CRM is a tool designed for maximum flexibility and ease of use. The low total cost of ownership (TCO), is another compelling reason to consider Microsoft as a CRM provider.

Three challenges facing customers in midmarket applications:

• First, a CRM solution that ensures rapid improvements in productivity, so that ease of use and ability to structure and automate business processes quickly is a crucial element.
• Second, the solution must be easily and affordably implemented, customized and maintained. Midmarket companies often have limited IT budgets and few resources to help with implementations.
• Third, midmarket organizations need a CRM solution that integrates easily with existing applications, giving all customer facing employees the information needed for a complete view of their customers and streamlining processes across the whole organization.

Microsoft CRM is business application software developed with three goals in mind. The first is to increase business productivity through ease of use and automating processes. The second goal was to ensure a low total cost of ownership, meaning rapid deployment, easy customization and maintenance, and cost effective scalability. The third goal was to produce a powerful integrations platform to give users a complete and accurate view of their customer, streamline businesses processes, and ensure data consistency across the entire organization.

Microsoft Business Solutions CRM was designed to help small and mid market entities increase sales, deliver superior customer service, and make informed, agile business decisions. The product is accessible from both Microsoft Outlook and the Web, is easy to use as well as customize and maintain. It integrates easily with existing business systems and scales effortlessly to grow along with your business.

Microsoft CRM is a business application designed to help businesses build more profitable customer relationships. Microsoft CRM makes it easy to share complete customer information across teams and departments, automate sales and customer service processes, and equips your business to make informed, agile decisions. Using Microsoft Outlook or Web browser client, Microsoft CRM helps free employees from time consuming tasks and equips them with the tools and information they need to sell effectively and deliver consistent, efficient service.